Is the Digital Signage Focus at ISE 2013 a Sign of the Times?

Written 2013-03-13 by Herman_Digi
English: Times Square. New York City 2005

Why worry about digital signage? Pro AV doesn’t typically get involved in signage however; new advances in touchscreens, video mapping and the drive to serve up greater interactivity are moving integrators in the world of digital signs.

A snap shot of Times Square these days shows digital ads which integrate photos and videos taken by customers or a feed using a Twitter hashtag.  What about those touch wall installations at expos and museums?  Digital signage definitely got a lot of attention at the ISE 2013.  A regular favorite as the central hall at ISE, 2013 did not disappoint.  There curved screens and interactive screens where consumers could manage content with their mobile phones and tablets.

Besides different shapes from curved to to triangular, the size and resolution was pushed to new limits creating virtual walls using 4K resolution.  With companies like NEC, Samsung, LG, Sony and Christie looking for new ways to ‘wow’ audiences, it is certain that digital signage is going to be an expected feature outside of typical advertising.  Sony’s Bravia line showcased at ISE 2013 runs with an HTML5 based browser for content that can be delivered by a local server, cloud space or USB device.

Think of how prominent digital signage was at the 2012 London Olympics.  Screen all around Olympic park and other venues highlighted events, offered replays and close-ups all for free by those who did not get tickets. Sponsors were able to get their messages out en masse while providing value to those watching.  As digital displays become features to high profile events and upscale stores around the world, consumers and event attendees will expect to see them more and more.

Digital signs are typically thought of in outdoor applications such as buildings and sports stadiums, but there is also a space there for larger indoor events.  As businesses look to interact with consumers with direct communications, it will be up to Pro AV integrators to consider using some unlikely components to achieve leading edge designs.

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